Sure, an online presence doesn’t ensure success. But it’s often the difference between being seen and being irrelevant in today’s marketplace. User experience and search engine optimization are actively responsible for the lead generation your business needs to thrive.
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In any category, people are visiting different websites before they buy anything. It takes a split second for users to decide whether they like your site, which influences whether they’ll stay or leave. If a website is unattractive, 38 percent of people will stop engaging with it—so much for not judging a book by its cover. If at any time a customer encounters a website problem, like a slow load time or confusing menus, they’re more likely to bounce from your site, out of frustration or mistrust. Website quality has an impact on online purchase intentions, which is why it’s so important to have a good one.
That’s why user experience is more than just a pretty website. It’s a well-functioning, logically laid-out site, too. It’s a site that evokes your business mission and the products and services you sell. It’s a site with personality, created with attention-to-detail and expertise you don’t get when you use discounted template services.
When you purchase a website from most companies, they’ll build an SEO-ready site. The problem is search engine optimization tactics are always changing, making ongoing site maintenance and fresh content absolute necessities.
At iFocus Marketing, we’ll launch your website with basic SEO functions in place, and always recommend continual search engine optimization services to keep you in the top Google rankings for all relevant keywords.
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